Our Managing Partners



Dr. Sherri Yoder, Motivational Speaker, Writer, Learner & Developer, was born and raised in Manassas, Virginia.  From an early age, she exhibited a streak of innovation and independence that ultimately led her on a developmental life-course that provided the impetus for her life’s work: giving hope and meaning.

Dr. Sherri pursued and completed her doctorate in Clinical Psychology to provide her with the platform to learn about the human experience, and to educate and motivate others to discover and develop paths of accomplishment, enjoyment, and hope in their daily lives.

Dr. Sherri owned and operated a thriving traditional psychotherapy practice, which allowed her the privilege of being invited into the private worlds of hundreds.  It was during this time that Dr. Sherri discovered a common thread among all people:  the need to connect well and create meaning in every-day life. Her epiphany drove her to dissolve her psychotherapy practice and pursue speaking engagements in the community and in the workplace.  Dr. Sherri is passionate about reenergizing the way we view, and protect, our mental, emotional, and relationship health.

Dr. Sherri maintains her Clinical Psychology license in the Commonwealth of Virginia and now brings a strengths-based, positive psychology message to the world.  It is her belief that bringing hope and meaning to an individual’s daily life will reap the benefits of effective relationships, the bedrock of success.

Dr. Sherri is humbled every morning when she gazes upon a beautiful mountain landscape outside of her home in Strasburg, Virginia. She thrives on building relationships, especially those with her family, friends, and many she has yet to meet!  Dr. Sherri is also a recipient of hope.  The givers?  Her two gorgeous hounds, Leia and Luka!


Crystel Lynn Smith, Author, Inspirational Speaker, High-Performance Coach, and Activator was born in a small town in Maryland. At the age of six, her family moved to Middletown, Virginia where she was raised and enjoyed the sense of family and community that her small town offered. Crystel continues to live with her husband, Sean, her children, Brian (Bubby), Stephanie (Luvy), and grandchildren Mason (Mase), Addison (Addy Pie), Ettalynn (Etta Betta) Julius, (Ju Ju Bean) Chloe (Chloe), and Malachi (Mali) in Virginia’s beautiful Shenandoah Valley.

Crystel is driven to catapult others to achieve greater than they’ve ever imagined by uplifting, inspiring, and motivating them, and ultimately activating their dreams!

She has been blessed in her 20-year career with the opportunity to train (lead, motivate, inspire, and propel) over 4,000 people with an extensive track record of success.

While working with hundreds of businesses throughout her career, Crystel became an expert in analyzing business operations, finances, systems, and team (people) challenges and successes. Her expertise, coupled with her ability to inspire, prompted one of the world’s largest coaching firms to recruit Crystel as a Business Coach in 2013.

In 2015, Crystel ventured into the world of writing and speaking with her business partner, and friend, Dr. Sherri Yoder, launching her career of passion and the dreams of others to unimaginable heights.

Her reputation for success, leadership, compassion, extensive business knowledge, and strong business and community relationships provided Crystel with the ability to create, and now successfully own and operate, three companies, including Optimum Impact.

Crystel’s devotion to revealing and sharing the truth drives her to continue to publish educational and inspirational material as well as travel across the nation, to ignite and fuel the fire that lies within us all!